Logos & Brand Identity Guide

Service Description

Elevate Your Brand with Strategic Design Transform your business with a cohesive, elevated brand identity with a mini brand guide or full brand guide that communicates your unique style, message, and presence across all platforms. WHAT'S INCLUDED • 60-minute brand strategy consultation • Guided client brainstorming • Service questionnaire (goals, vision, competitors, target audience, etc.) MINI BRAND GUIDE -1-page cheat sheet visual reference on how a business should look, to maintain brand consistency across platforms. Ideal for businesses seeking a professional and cohesive identity. • Market research audit • 3 custom logo concepts to form 1 final logo design • 3 rounds of revisions (additional edits cost extra) • Vertical logo variation • Horizontal logo variation • Submark/icon logo variation • Color palette (Primary & secondary colors, exact color codes (HEX & RGB for digital use. CMYK & PMS for print use) • Typography system (For Primary, secondary & descriptive text) PLUS: • DELIVERABLES: Organized file folder of final files in their appropriate file types (i.e. PSD, AI, PNG, JPEG) FULL BRAND GUIDE - Build a comprehensive brand system designed for long-term growth, recognition, and authority. Includes both visual identity and brand voice guidance to ensure a consistent, professional presence. Includes everything in the Mini Brand Guide, plus: • Multi-page PDF Brand Guidelines • Brand story • Mission & vision statements • Brand's Core values • Target audience & buyer personas • Brand positioning • Verbal identity & messaging • Brand voice & tone • Editorial style rules • Brand buzzwords & exclusions (approved taglines & product naming conventions paired with banned vocabulary) • Brand messaging • Logo systems (Logo variations, clear space requirements, minimum sizes, color usage, logo don'ts) • Brand mascot(s) • Imagery & asset style guides (photography direction, iconography & custom graphics, illustrations & patterns) • Real-world applications & mockups: non-mechanical static brand activation mockups (business cards, packaging, signage, social templates, merchandise) Turnaround: Up to 20 business days REQUIREMENTS: A non-refundable deposit, signed contract agreement and completed questionnaire are required before starting service. Limited spots available.